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Writing Customer-Centric Newsletters
An article I read recently in the Email Insider is at pains to explain why email newsletters need to be effective, and what makes them so. I have to admit that I was a little surprised by the article:...
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Putting Together Your Editorial Calendar
So here we are, in a new year. You may have sat up late last Monday night making plans and goals for your writing, and that’s spot on: you don’t get work accomplished unless you plan it out. Organizing...
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Planning Your Writing for the New Year
Last week we talked about setting goals and establishing an editorial calendar for your writing, no matter whether you’re doing freelance magazine articles or working on a novel or adding to a blog....
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Marketing’s Big Secret
Okay, I lied. It’s not a secret. But you’d think it was, the way copywriters and content producers carry on. Most marketing makes a fundamental (and flawed) assumption: that people out there care about...
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Content is Still King: Copywriting Interview with Jeannette de Beauvoir
Let’s jump right in. Why is your title “Content is Still King”? It’s an old SEO saying that has been largely abandoned in favor of a more external link-building approach to SEO. I guess that my...
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Be the Next Shakespeare: Grow Your Presence Online (and Off)
Today I’m offering a guest blog on using social media to expand your writing (and reading!) circle. Enjoy! In the old days of writing and publishing, the author was a solitary creature who toiled at...
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Emails That Work
This is an interview that marketing guru Jacqueline Causa did with me during a successful webinar some time ago. Whether you’re an online retailer or an author sending out an email newsletter, there...
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Ghostwriting—It’s Not Just For Celebrity Authors!
We’ve all seen the books: written by “Famous Name, with Not-So-Famous Name,” a sure sign that a real writer was involved in producing this memoir or biography. And that’s how most people view...
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The Best Apps and Tools for Writer’s Block
Writer’s block doesn’t care if you’re trying to create stellar web content for a client or writing the next great American novel—when it hits, you can’t flex a single creative muscle. Take a break,...
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Die, Jargon, Die!
There’s a lie at the heart of marketing and business jargon, and those of us pushing our companies and publications to better means of expression seem sometimes to be the only people aware of the lie....
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Content Creation? Content Curation!
So of course we all know that the Hot New Thing (which isn’t all that new, but whatever) is content marketing. And content marketing, by definition, requires content creation. What that’s meant is that...
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